FOCUS AND SCOPE

Is-Tihaduna: Journal of Management, Marketing, and Economics

A. Focus

Is-Tihaduna: Journal of Management, Marketing, and Economics is a peer-reviewed academic journal that focuses on the development, advancement, and dissemination of scholarly knowledge in the fields of management, marketing, and economics. The journal provides an academic platform for researchers, lecturers, practitioners, and students to publish original research articles, conceptual papers, and scientific studies that contribute to theoretical development and practical solutions to contemporary economic and business challenges.

The journal emphasizes interdisciplinary perspectives, innovation, sustainability, digital transformation, and the integration of ethical and Islamic values into management, marketing, and economic practices. It encourages research that addresses local, national, and global issues while promoting the advancement of knowledge and professional practices in business and economics.

Is-Tihaduna welcomes theoretical and empirical studies using qualitative, quantitative, and mixed-method approaches, as well as systematic literature reviews and conceptual analyses relevant to its areas of focus.

B. Scope

Is-Tihaduna: Journal of Management, Marketing, and Economics welcomes original manuscripts covering, but not limited to, the following topics:

1. Management Studies

   Human resource management, strategic management, organizational behavior, leadership, operational management, performance management, knowledge management, change management, and organizational development.

2. Marketing Management

   Marketing strategies, consumer behavior, digital marketing, branding, marketing communication, social media marketing, customer relationship management, market research, and marketing innovation.

3. Islamic Management and Business

   Islamic business management, Islamic leadership, sharia-based organizational management, Islamic business ethics, Islamic entrepreneurship, and the application of Islamic values in business and management practices.

4. Economics and Development

   Microeconomics, macroeconomics, development economics, regional economics, monetary economics, fiscal policy, international economics, economic growth, poverty alleviation, and economic inequality.

5. Islamic Economics and Finance

   Islamic banking, Islamic finance, Islamic financial institutions, sharia investment, Islamic capital markets, zakat, waqf, sadaqah, Islamic microfinance, and Islamic economic development.

6. Entrepreneurship and Small Business

   Entrepreneurship development, small and medium enterprises (SMEs), startup businesses, business innovation, business sustainability, digital entrepreneurship, social entrepreneurship, and entrepreneurial behavior.

7. Digital Business and Transformation

   E-commerce, digital business models, financial technology (FinTech), digital economy, business intelligence, artificial intelligence in business, digital innovation, and technology adoption in management and marketing.

8. Business Ethics and Corporate Governance

   Business ethics, corporate social responsibility, corporate governance, sustainability, organizational accountability, stakeholder management, and ethical business practices from Islamic and conventional perspectives.

9. Human Resource and Organizational Development

   Employee engagement, talent management, human resource development, work motivation, job satisfaction, organizational culture, productivity, and employee performance.

10. Public Economics and Policy

    Public finance, government policies, taxation, public expenditure, economic regulation, regional development policies, public sector management, and the relationship between public policy and economic welfare.

C. Publication Orientation

Is-Tihaduna prioritizes manuscripts that demonstrate scientific originality, methodological rigor, theoretical contribution, and practical relevance. The journal particularly encourages research that provides innovative insights, responds to contemporary challenges, and contributes to the sustainable development of management, marketing, and economics.

Through its interdisciplinary approach, Is-Tihaduna aims to become an academic platform for exchanging ideas, developing scientific knowledge, and strengthening the relationship between academic research and professional practice at local, national, and international levels.